BRISKPE

BRISKPE recognised by CB Insights as one of the 105 tech companies offering fintech tailored to SMBs across 14 different markets.

How K.R. Ayu Simplified Cross-Border Payments with BRISKPE

Fast international payments are crucial in the fast-growing world of international trade. Exporters in India, especially small and medium-sized companies, often face a frustrating challenge. They deliver their products on time, but they aren’t paid on time.

That’s exactly what K.R. Ayu, an emerging herbal wellness brand from India, experienced. Founded by Dr. Nidhi, K.R. Ayu was born out of a simple vision to make authentic Ayurvedic products accessible to customers worldwide. Within a short span, the brand had built a loyal base of clients in the USA, Canada, and the UK, exporting everything from herbal supplements to natural skincare.

But while orders were flowing smoothly, payments were not.

The Challenge: Exporters Receiving Money from Abroad, Too Slowly

Behind the success of every export order lies a waiting game, one that begins the moment the shipment leaves India. For K.R. Ayu, these waiting periods stretched far longer than expected.

Dr. Nidhi recalls how unpredictable and stressful managing cross-border payments had become.

“Pehle aisa hota tha ki international payments hum receive karte the, toh issue aata tha.”
Earlier, whenever we received international payments, there used to be some issue or delay.

Despite fulfilling orders and maintaining strong client relationships, her payments often got stuck tangled in the web of intermediary banks, compliance checks, and platform delays.

Like many exporters receiving money from abroad, she struggled with:

  • Unclear payment timelines
  • Hidden platform fees
  • No visibility into where her money was
  • And business operations slowing down because funds were stuck in transit

Her production cycle, vendor payments, and cash flow were all affected. For a growing exporter, this wasn’t just inconvenient; it was a roadblock to growth.

The Breaking Point: Why Slow Cross-Border Payments Can Hold Back Export Businesses

Things reached a tipping point when one large international payment simply didn’t arrive, not for days, but for weeks.

“Ek baar mere saath bhi aisa hua tha ki ek client ne payment bheja, toh 15–20 din tak meri bank mein receive nahi hua. After that, 25 days of struggle ke baad bank mein payment aaya tha.”
Once, a client sent the payment, but it didn’t reach my bank for 15–20 days. After struggling for 25 days, the payment finally came through.

Twenty-five days of waiting, multiple follow-ups, and no clear answers; it was a moment of real frustration.

This wasn’t just one transaction; it was the trust exporters’ place in the global payment ecosystem. For K.R. Ayu, every delay meant disrupted schedules, delayed orders, and constant uncertainty.

That’s when Dr. Nidhi knew something had to change.

The Turning Point in receiving international payments: Discovering BRISKPE

Sometimes, the right solution comes from a simple conversation.

“Ek business meeting mein mere ek colleague ne mujhe BRISKPE try karne ke liye bola. Toh maine BRISKPE install kiya aur register kiya.”
In a business meeting, one of my colleagues suggested I try BRISKPE. So I installed the app and registered right away.

That decision changed everything for her business.

BRISKPE’s platform was built precisely for exporters like K.R. Ayu those who want to receive fast international payments without the endless wait. Its direct bank integrations, automated compliance checks, and real-time payment tracking meant Dr. Nidhi no longer had to guess where her money was.

The Result: Fast, Reliable, and Transparent Cross Border Payments

“Lekin trust me, last 6–7 months mein koi issue mujhe face nahi karna pada. BRISKPE mein koi client payment bhejta hai B2B, B2C dono mein main work karti hoon toh within next day meri bank mein payment aa jaata hai.”
Trust me, in the last 6–7 months, I haven’t faced a single issue. Whether it’s B2B or B2C, whenever a client sends a payment through BRISKPE, it reaches my bank the very next day.

For K.R. Ayu, the impact was immediate.

  • Cash flow improved, enabling smoother operations.
  • Client relationships strengthened, thanks to faster payment confirmations.
  • And most importantly, the stress of waiting disappeared.

Even when a compliance issue arose, BRISKPE’s support team handled it seamlessly.

“In case koi compliance issue aaya bhi toh BRISKPE team supportive hai, aur within 1–2 days mein resolve karke bank mein payment laake deti hai humein.”
Even if a compliance issue comes up, the BRISKPE team is very supportive and resolves it within 1–2 days, ensuring the payment reaches our bank quickly.

This reliability gave Dr. Nidhi the confidence to focus on scaling her herbal brand instead of chasing payments.

Her Recommendation: “Exporters Should Try BRISKPE”

“Toh BRISKPE ke saath mera experience bahut accha raha hai. Mere jaise business owners ko bhi main bolungi ki aap BRISKPE try karo isse aapka samay aur paisa dono bach jaayega!”
My experience with BRISKPE has been really good. I’d tell other business owners like me to try BRISKPE, it saves both your time and your money!

Today, K.R. Ayu continues to grow its global presence with BRISKPE as its trusted cross-border payment partner.

For exporters across India, her story is a reminder:
you don’t have to wait weeks to get paid for your hard work. With BRISKPE, you can receive fast international payments, stay compliant, and keep your global business running smoothly without delays or hidden costs.

BRISKPE: Powering India’s Exporters for the Future

BRISKPE isn’t just a payment processor; it’s a growth enabler for modern exporters. By simplifying compliance, ensuring transparent pricing, and cutting settlement time from weeks to hours, BRISKPE empowers Indian businesses to thrive in global trade.

Because in the fast-moving world of international commerce, the quicker your payment arrives, the faster your business grows.

Related Posts

How K.R. Ayu Simplified Cross-Border Payments with BRISKPE